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Breastfeeding Promotion and Support in WIC

Research has shown that there is no better food than breast milk for a baby’s first year of life. Breastfeeding provides many health, nutritional, economical and emotional benefits to mother and baby. Since a major goal of the WIC Program is to improve the nutritional status of infants, WIC mothers are encouraged to breastfeed their infants. WIC has historically promoted breastfeeding to all pregnant women as the optimal infant feeding choice, unless medically contraindicated.

  • WIC mothers choosing to breastfeed are provided information through counseling and breastfeeding educational materials.
  • Breastfeeding mothers receive follow-up support through peer counselors.
  • Breastfeeding mothers are eligible to participate in WIC longer than non-breastfeeding mothers.
  • Mothers who exclusively breastfeed their infants receive an enhanced food package.
  • Breastfeeding mothers can receive breast pumps, breast shells or nursing supplementers to help support the initiation and continuation of breastfeeding.

phone Breastfeeding Helpline: 1-800-289-7406


Breastfeeding Promotion and Support Resources:

Northwest GA Breastfeeding Coalition

New breastfeeding DVD available Now

"Breastfeeding: A Guide For Success."

This is a follow up to the first DVD, also available on their site, that outlines topics that new mothers might have question about, including how often she should breastfeed, her diet and how to know if the baby is receiving enough milk.

All mothers in the North Georgia WIC Program can ask their nutritionists about getting a copy of the DVD.

FREE Personalized Birth Announcements
In accordance with Federal civil rights law and U.S. Department of Agriculture (USDA) civil rights regulations and policies, the USDA, its Agencies, offices, and employees, and institutions participating in or administering USDA programs are prohibited from discriminating based on race, color, national origin, sex, disability, age, or reprisal or retaliation for prior civil rights activity in any program or activity conducted or funded by USDA. 

Persons with disabilities who require alternative means of communication for program information (e.g. Braille, large print, audiotape, American Sign Language, etc.), should contact the Agency (State or local) where they applied for benefits.  Individuals who are deaf, hard of hearing or have speech disabilities may contact USDA through the Federal Relay Service at (800) 877-8339.  Additionally, program information may be made available in languages other than English.

To file a program complaint of discrimination, complete the USDA Program Discrimination Complaint Form, (AD-3027) found online at:, and at any USDA office, or write a letter addressed to USDA and provide in the letter all of the information requested in the form. To request a copy of the complaint form, call (866) 632-9992. Submit your completed form or letter to USDA by: (1)mail: U.S. Department of Agriculture, Office of the Assistant Secretary for Civil Rights. 1400 Independence Avenue, SW - Washington, D.C. 20250-9410; (2) fax: (202) 690-7442; or (3) email:

This institution is an equal opportunity provider.